Same words may evoke different feelings. It all depends on the tone of voice and the expression they are pronounced with.
Example: To assure a standard level of service and higher efficiency companies set rules and procedures. But if a situation does not fit the standard case, the human factor comes in, and we may hear: "I will make an exception for you".
These words can have very different meanings:
Either you demonstrate that it is a huge effort for you, but unfortunately you feel uncomfortable to refuse the customers request or you show your sympathy - sometimes the circumstances are higher than the standard scenarios- and you sincerely want to be helpful.
The choice is yours! Choose your tone, choose your expression, choose your smile.